A sole agency agreement is a legally binding contract between a property owner and a real estate agent that gives the agent exclusive rights to sell or lease the property for a specified period of time. In Queensland, sole agency agreements are governed by the Property Occupations Act 2014.

Under a sole agency agreement, only the appointed agent is authorized to market and negotiate the sale or lease of the property. If another agent or party brings a potential buyer or tenant to the table, the appointed agent is still entitled to the commission as per the agreed upon terms of the contract.

The key advantage of a sole agency agreement is that it creates a focused and concerted effort on the part of the designated agent to market and sell the property. This is because they have a vested interest in securing a sale or lease, as they know that they will only receive commission for their efforts if they are successful.

In addition to this, a sole agency agreement can also be more attractive to potential buyers or tenants, as it gives them a sense of security and confidence knowing that the agent has exclusive rights to market the property. It also reduces confusion and the potential for conflicting information to be provided by multiple agents.

When entering into a sole agency agreement, it is important for both parties to negotiate and agree upon the terms of the contract. This includes the duration of the agreement, the commission rate, advertising and marketing strategies, and any other relevant terms and conditions.

It is also important for the property owner to conduct due diligence when selecting an agent, to ensure that they have the necessary experience, skills, and resources to effectively market and sell the property. This can include researching the agent`s track record, reading reviews from past clients, and asking for referrals from friends or family members.

Overall, a sole agency agreement can be a powerful tool for property owners looking to sell or lease their property in Queensland. By creating a focused and dedicated marketing effort, it can increase the chances of securing a sale or lease, and ultimately result in a more successful transaction.